Strategic Marketing Conference 2024: Studio Noel’s masterclass in brand accessibility
We recently had the opportunity to share our expertise in brand accessibility with attendees of the brilliant Strategic Marketing Conference. Joining a...
Unveiling luxury hotel branding: Definitions, strategies and expert insights
When you picture a luxurious hotel like the Oberoi, Belmond, Park Hyatt or Rosewood Hotels & Resorts, what images come to mind?
Employee branding strategy: What it is and how to build one
It takes more than appealing logos, fancy fonts, and alluring colour palettes to build a successful brand today. Cohesive branding strategies are...
What is the purpose of a brand workshop?
A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...
Branding for accountants: The ultimate guide
Branding for accountants may sound niche, and you may be thinking, 'do accounting firms really need to bother with branding?' But as...
Brand extension essentials: Inspiring examples and ideas to ignite your campaign
Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...
Change management: Your key to successful digital projects
Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.
Fusing Classic and Contemporary: A Fresh Look for Wimbledon Village
Our refreshed brand identity and website showcase everything Wimbledon Village has to offer while celebrating its rich history, eclectic offerings and unique...