Brand insights

The Name Change Dilemma: Is It Time for a New Identity?

Renaming your business is no small task. After all, your brand name serves as the cornerstone of your brand identity. It's how...

Brand insights

The power of an annual report design

This article title might not grip you immediately - no doubt the word ‘report’ has something to do with that. But don’t...

Brand insights

All you need to know about employer branding strategy

In today’s hyper-visible digital world, brands and businesses might find it hard to evade the spotlight. Through Google searches, LinkedIn profiles, or...

Guides

Sustainability branding: How to build an eco-friendly brand

Today, sustainability is more than just a buzzword. Customers are deeply passionate about it, and it's something that can - and will...

Guides / Brand insights

What is brand design and why is it important?

Brand design is the process of actively creating a brand’s visual identity, and should convey who, what, and why a brand is.

Brand insights

Leading the green revolution: The best sustainability branding examples

In today's ever-evolving world, where environmental consciousness has become a global imperative, businesses are increasingly recognising the need for sustainable branding to...

Accessibility / Guides

Your guide to brand accessibility in the digital space

Brand accessibility is the act of making your brand accessible to all people, including potential customers who are visually impaired, hearing impaired,...

Guides

Maximising Charitable Contributions: Five Steps London Livery Companies Can Take

In the midst of the cost of living crisis, charitable organisations are having difficulty accruing donations and returning the most to their...

Brand insights

The Value of a Refresh: How to Reset Your Brand Reputation

After periods of change, stagnation, or difficulty, brands may consider refreshing their brand image to broaden their appeal. In today's fast-paced business...

Brand insights

The Future of Design: The AI Debate

The Artificial Intelligence debate has never been more prevalent. As technology becomes increasingly sophisticated and capable of producing unique images and copy,...