Insights on accessibility and creative branding from #BrandFast
Our Founder and Strategy Director, Michelle, and Design Director, Lana, shared their expertise on accessibility during CharityComms' Brand Breakfast. They shared actionable advice on how organisations can take meaningful steps towards accessibility, no matter their budget.
They discussed immediate wins, such as using camel case for hashtags and adding alt text to social media posts, as well as short-term actions like re-evaluating brand colours to ensure they’re inclusive. For longer-term impact, they encouraged brands to consider conducting audits or exploring a refresh or full rebrand, ensuring accessibility is embedded at every level.