Brands Untapped: Lana’s favourite product launch in 2024
Our design director, Lana Zoppi, discusses her favourite product launch in 2024.
As Lana mentioned, the Roka and Natural History Museum collaboration is a perfect blend, inspired by the practical needs of field scientists and resulting in beautifully designed, affordable products. She highlights it as a shining example of brand licensing done right—focusing on genuine purpose rather than merely leveraging another brand’s audience.