Brands Untapped: Studio Noel’s take on why TRANSFORMERS thrived for 40 years
Our design director, Lana Zoppi, shares her insights on why TRANSFORMERS survived and thrived for 40 years.
Lana pointed out that TRANSFORMERS was designed with brand licensing in its DNA, seamlessly blending action figures with narrative formats like comics and movies. She likens it to Pokémon in its ability to combine escapism, nostalgia, and spectacle, describing it as a brand that bridges the excitement of Marvel’s special effects with the nostalgic allure of Stranger Things, appealing to both new fans and those reliving their childhood.