Independent: Studio Noel’s insights on gnomes in festive season
Our design director, Lana Zoppi, discusses her take on how the gnome became the unofficial symbol of the festive season.
Lana notes that while traditional gnomes still have a presence, gonks are quickly taking over due to their “incredibly distinctive silhouettes.” She explains that this recognisable shape is key to their success, as it ensures they stand out on a shelf.