Brands Untapped: Studio Noel’s take on creating meaningful licensing experiences
In a recent Brands Untapped feature, the Studio Noel team shared their perspectives on brand immersion, creative adaptability, and effective collaboration within licensing projects.
Founder and Strategy Director Michelle Noel emphasised the importance of deeply understanding a brand’s world through research, archive exploration, and real-world experiences, while Senior Designer Katie Edmundson discussed the value of building flexible creative systems that can evolve across multiple products without losing brand recognition. Senior Project Manager Rosie Atkin highlighted the importance of aligning creative ideas with practical implementation from the outset, and Designer Hattie Holmes reflected on how thoughtful detail and illustration choices help maintain authenticity across different character brands. Together, the team reinforced the importance of balancing strategy, creativity, and usability to create licensing work that feels both fresh and recognisable.
Learn more about Studio Noel’s insights on the Brands Untapped website.