Lana Zoppi
Design Director
Lana has over 10 years experience in branding agencies, and brings creative energy to every project her and the design team take on. Her creative approach to branding and strategy plays a key role in creating solutions that help clients to build memorable brands and grow their businesses.
Lana’s articles offer insights on creativity, design and the importance of mentorship within design teams. They delve into her interests in how we tell stories and communicate and how these stories affect our tastes and behaviours. Her articles dip into the world of trend forecasting and analysis, bringing you valuable insights into your audience’s world.
Explore Lana’s articles to gain a deeper understanding of branding, strategy careers and trends.
Recent articles
What is brand licensing? The know-how to get you started in 2026
The ultimate guide to sports brand licensing
Building a lasting identity: A comprehensive guide to branding a university or higher education institution
The power of heritage branding in a fast-changing world