The Linen Works

A timeless aesthetic for a luxury linen brand

The Linen Works is a London based luxury home and lifestyle brand producing timeless linen ranges in muted tones. We worked closely with the team for three years to produce a range of printed and digital collateral to reflect their brand.

We delivered:
+ Brochure design and content consultation
+ Lookbooks
+ Flyers
+ POS
+ Packaging
+ Website graphics

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An editorial approach to create an aspirational brochure

Studio Noel were commissioned to design their Summer brochure. We worked closely with the team throughout the creative process, accompanying them to the South of France for a photo shoot, naming and designing the 64-page brochure, their longest to date.

The brochure took an editorial approach by introducing lifestyle content, a mix of product pages, interviews, articles, recipes and behind-the-scenes photography.

Muted tone backgrounds were introduced into articles to reflect The Linen Works’ pared back aesthetic.

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“Studio Noel is a fantastic company to work with and always produce work to the highest quality that always communicates our luxury brand incredibly well, and more importantly, originally.

From the brief stage to completion, the team never fails to go above and beyond to meet our high expectations; their expertise extends throughout the entire creative journey with tremendous knowledge shared at every progressive point.

It is always a pleasure to work alongside the team as an extension of our own.”

The Linen Works

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A paired-back aesthetic for a luxury homeware brochure

We created a luxurious brochure to showcase their Spring / Summer homeware product range.

Matt white foiling, uncoated paper and the use of space along with crafted typography were combined to reflect the brand’s simple yet understated aesthetic.

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A luxurious look book for a new line of clothing

The Linen Works released a new line of elegant clothing for women. We created a lookbook to showcase their new range. The design reflected the brand’s understated yet considered aesthetic.

Colours from the clothing range inspired the materials we chose, from the matt white foiling and white staples on the cover right through to the uncoated paper stock.

A mix of lifestyle and cut out images were used throughout to highlight the quality and texture of the linen.

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