Bill’​s Restaurants

Designing for a well-loved restaurant chain

Bill’s have over 82 restaurants across the UK, for over three years Studio Noel worked closely with them to deliver over 350 projects. We helped them to raise their brands profile when they moved into a new neighbourhood, build loyalty with their customers and communicate their values and passion inherit to the brand as they grew. 

We delivered:
+ Creative campaigns
+ Signage and hoardings
+ Digital and app design 
+ Packaging
+ Printed collateral

Here’s a selection of the projects.

Bills Logo
Studio Noel Bills Restaurants Takeaway 01

“We love Studio Noel’s work – their use of colour and imagery is spot on for Bill’s. Always beautifully designed with acute attention to detail, they are exceptional creative designers.”

Bill’s restaurants

Delivering an identity for a new takeaway service

We were tasked with creating the identity and packaging for Bill’s new takeaway service.

We created a lockup with the main brand logo to push the service to the forefront. Bold typography and a limited colour palette were used to create an impactful identity. 

The design went across items such as their fries bag, burger box, soup container, paper bag, swing tags, menus, e-newsletters and promotional cards.

Shortlisted for Creativepool Annual 2017 

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Building excitement ahead of bold new openings

Bill’s wanted to redesign their hoardings for new restaurant openings to create excitement in the local area. We designed a series of hoardings that would give potential customers a insight into the Bill’s brand and its heritage as well as a taste of what they offer. 

Alongside the hoardings we designed A-boards to promote set menus, breakfast, candlelit dinners and seasonal offers and events. We created metallic gold window vinyls and wall graphics to grab the attention of passing trade.

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Building brand loyalty through an engaging app

We were asked by Bill's to design the look of their new app which rewarded customers every time they dine. 

The design was inspired by Victorian circuses, and bought together playful illustrations, icons and a rich colour palette. To encourage customers to download the new app we designed a range of support material to build awareness of the launch. These included a series of e-newsletters, promotional cards, menu inserts, a homepage animation and website landing page.

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Fresh thinking for a spring campaign

Bill’s asked us to come up with a campaign to celebrate the launch of their new Spring menu. 

We designed and art-directed a campaign that bought the key ingredients of the menu to the forefront. Photographs featuring key ingredients and Spring flowers were combined with playful and elegant typography to create a vibrant campaign that reflected Bill’s passion for great seasonal food.

We created a logo for their new offering, Good Food Fast, a range of dishes for when customers are in a hurry. 

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A fun and engaging promotional campaign for Bonfire Night

Bill’s wanted an exciting way to promote an offer for Bonfire Night in the Metro newspaper. We worked with the team at Bill's and the illustrator Georgina Luck to create a rich and colourful firework themed advert to entice customers into the restaurant. 

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Commissioning a series of playful colouring sheets for Bill's

We commissioned and art-directed illustrator Lorna Scobie to whip up a series of playful colouring-in sheets to go with their children’s menus. Focussing on Bill’s passion for fresh, seasonal British produce, we designed a classic Bill’s British breakfast, lots of fruit and veg, Bill enjoying a burger, and we even went back to the restaurant’s roots as a Lewes greengrocer. They’ll definitely make a meal at Bill’s a colourful experience!

Studio Noel Bills Restaurants Colouring Pad 02
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Enticing customers with a January giveaway

A campaign for Bill’s to entice customers in to the restaurants after the Christmas period. Every day in January, Bill’s gave away treats to their customers via social media and their website. 

We designed three Beat the Blue's campaigns, each year creating a bold typographic approach supporting by victorian style illustration. For the campaign we developed printed and digital material including e-newsletters, website homepage animation and printed collateral.

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A flexible design, unifying Bill’s offers and promotions 

Bill’s have over 82 restaurants across the UK, each with different requirements for promotions. We came up with a way to unify their promotions by designing a series of vouchers which were differentiated by their colour and borders. 

This resulted in it being significantly easier for Bill’s to roll out promotions and adapt quickly to each restaurant’s individual needs.

Studio Noel Bills Restaurants Campaign Vouchers 01