Storytelling in design at the London College of Fashion
As part of the BA Creative Direction for Fashion course at the London College of Fashion, tutors invited a series of industry professionals to lead talks for students.
Our Creative Director Michelle was delighted to be invited, and she used the time with the BA Creative Direction for Fashion students to lead a design lecture, where she shared her experience in telling brand stories in creative ways. She also spoke on the importance of collaboration, an element that is central to so many creative careers. It was a rewarding experience to offer a new generation of creatives insight into working with brands and telling stories through design.