The Linen Works

A timeless aesthetic for a luxury linen brand

The Linen Works is a London based luxury home and lifestyle brand producing timeless linen ranges in muted tones. 

Studio Noel were commissioned to design their Summer 17 brochure. We worked closely with the team throughout the creative process, accompanying them to the South of France for the shoot, naming and designing the 64-page brochure, their longest to date.

Studio Noel The Linen Works Ss17 01
Studio Noel The Linen Works Ss17 12
Studio Noel The Linen Works Ss17 16

The brochure took an editorial approach by introducing lifestyle content, a mix of product pages, interviews, articles, recipes and behind-the-scenes photography.  

Muted tone backgrounds were introduced into articles to reflect The Linen Works’ pared back aesthetic.

Studio Noel The Linen Works Ss17 04
Studio Noel The Linen Works Ss17 14
Studio Noel The Linen Works Ss17 05
Studio Noel The Linen Works Ss17 10
Studio Noel The Linen Works Ss17 06
The Linen Works

A paired-back aesthetic for a luxury linen homeware range

We created a luxurious brochure to showcase their Spring / Summer homeware product range. 

Matt white foiling, uncoated paper and the use of space along with crafted typography were combined to reflect the brand’s simple yet understated aesthetic.

Studio Noel The Linen Works Home 1
Studio Noel The Linen Works Home 2
Studio Noel The Linen Works Home 5

Studio Noel is a fantastic company to work with and always produce work to the highest quality. Brilliant communication and quick work flow from beginning to end. They are exceptionally knowledgeable and go above and beyond what we expect.

The Linen Works

Studio Noel The Linen Works Home 8
Studio Noel The Linen Works Home 3
Studio Noel The Linen Works Home 4
Studio Noel The Linen Works 1

The Linen Works

A luxurious look book for a new line of clothing

In 2016, they released their new line, an elegant clothing range for women. 

We created a lookbook to showcase their new range. The design reflected the brand’s understated yet considered aesthetic. 

Colours from the clothing range inspired the materials we chose, from the matt white foiling and white staples on the cover right through to the uncoated paper stock.

A mix of lifestyle and cut out images were used throughout to highlight the quality and texture of the linen.

Studio Noel The Linen Works 6
Studio Noel The Linen Works 3
Studio Noel The Linen Works 4
Studio Noel The Linen Works 2
Studio Noel The Linen Works 5