Royal Botanic Gardens, Kew

Designing a plant book for a renowned horticultural brand

Royal Botanic Gardens, Kew commissioned us to design the book for author Katherine Price. 

The brief was to inspire a wider audience and introduce a younger demographic into having plants in their home. The book was divided into four sections drawing upon Kew's scientific and horticultural knowledge. It included chapters what plants need to flourish, their distinctive characteristics, where to keep plants and a reference section.

A bold, expressive typeface was used for chapter openers, contrasted by a sans serif for pull out quotes and the reference section.

Studio Noel Kew Gardens 18
Studio Noel Kew Gardens 11
Studio Noel Kew Gardens 10
Studio Noel Kew Gardens 13
Studio Noel Kew Gardens 12
Studio Noel Kew Gardens 09

This no-nonsense beautiful book is a practical guide guaranteed to inspire any reader and shows that with a little know-how you can find a plant that will flourish in the many different “ecological niches” available in and around your home.

The Telegraph

Studio Noel Kew Gardens 01

Full bleed imagery throughout showcased the breathtaking photography and added pace. 

We provided moodboards for styling and attended the recce shoot. We worked closely with Kew, the author and photographer on the design for the cover and internals ensuring the book was beautifully finished and sat between a horticultural and a contemporary lifestyle book.

Studio Noel Kew Gardens 05
Studio Noel Kew Gardens 07
Studio Noel Kew Gardens 08
Studio Noel Kew Gardens 03
Studio Noel Kew Gardens 04
Studio Noel Kew Gardens 14