Bill’​s Restaurants

Designing for a well-loved restaurant chain

Bill’s has over 85 restaurants across the UK, over the last few years Studio Noel have been working closely with them to complete over 250 projects including packaging, campaigns, signage, hoardings, email newsletters, internal communications, website graphics and an app.

We’ve helped them to raise their brands profile when they move into a new neighbourhood, build loyalty with their customer and communicate their values and passion inherit to the brand as they grow.

Here’s a selection of projects we’ve designed for Bill’s.

Bills Logo
Studio Noel Bills Restaurants Takeaway 01
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Delivering an identity for a new takeaway service

We were tasked with creating the identity and packaging for Bill’s new takeaway service.

We created a lockup with the main brand logo to push the service to the forefront. Bold typography and a limited colour palette were used to create an impactful identity. 

The design went across items such as their fries bag, burger box, soup container, paper bag, swing tags, menus, e-newsletters and promotional cards.

Shortlisted for Creativepool Annual 2017 

 

We love Studio Noel’s work – their use of colour and imagery is spot on for Bill’s. Always beautifully designed with acute attention to detail, they are exceptional creative designers.

Bill's Restaurant

Studio Noel Bills Restaurants Takeaway 05
Studio Noel Bills Restaurants Signage 01

Building excitement ahead of bold new openings

Bill’s wanted to redesign their hoardings for new restaurant openings to create excitement in the local area. 

We designed a series of hoardings that would give potential customers a insight into the Bill’s brand and its heritage as well as a taste of what they offer. 

Studio Noel Bills Restaurants Signage 09
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Alongside the hoardings we designed A-boards to promote set menus, breakfast, candlelit dinners and seasonal offers and events. We created metallic gold window vinyls and wall graphics to grab the attention of passing trade.

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Studio Noel Bills Restaurants App 08

Building brand loyalty through an engaging app

We were asked by Bill's to design the look of their new app which rewarded customers every time they dine. 

The design was inspired by Victorian circuses, and bought together playful illustrations, icons and a rich colour palette. To encourage customers to download the new app we designed a range of support material to build awareness of the launch. These included a series of e-newsletters, promotional cards, menu inserts, a homepage animation and website landing page.

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Fresh thinking for a spring campaign

Bill’s asked us to come up with a campaign to celebrate the launch of their new Spring menu. 

Working closely with the team at Bill’s we designed and art-directed a campaign that bought the key ingredients of the menu to the forefront. 

Photographs featuring key ingredients and Spring flowers were combined with playful and elegant typography to create a vibrant campaign that reflected Bill’s passion for great seasonal food.

Studio Noel Bills Restaurants Spring Campaign 06
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Studio Noel Bills Restaurants Spring Campaign 17

Bill’s wanted to create a lock-up for their new offering, Good Food Fast, a range of dishes for when customers are in a hurry. We designed an unravelling banner to hold the text and reflect the speedy nature of the service.

Campaign photography: Irene Yap

Studio Noel Bills Restaurants Spring Campaign 16
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A fun and engaging promotional campaign for Bonfire Night

Bill’s wanted an exciting way to promote an offer for Bonfire Night in the Metro newspaper. We worked with the team at Bill's and the illustrator Georgina Luck to create a rich and colourful firework themed advert to entice customers into the restaurant. 

Studio Noel Bills Restaurants Bonfire Night Campaign 04
Studio Noel Bills Restaurants Bonfire Night Campaign 01
Studio Noel Bills Restaurants Colouring Pad 01

Commissioning a series of playful childrens colouring sheets

We comissioned and art-directed Lorna Scobie to illustrate a series of scenes to be used as childrens colouring sheets for the restaurant. 

The scenes included founder Bill Collison outside the first Bill’s in Lewes, him eating a burger at the restaurant, a Bill’s breakfast and seasonal fruit and veg.

Enticing customers with a January giveaway

A campaign for Bill’s to entice customers in to the restaurants after the Christmas period. Every day in January, Bill’s gave away treats to their customers via social media and their website. 

We developed a campaign look that used woodcut typography in a bold and confident way, reflecting the brand’s contemporary take on vintage style. For the campaign we developed printed and digital material including e-newsletters, website homepage animation and printed collateral.

Studio Noel Bills Restaurants Campaign 02 01
Studio Noel Bills Restaurants Campaign 01
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A flexible design, unifying Bill’s offers and promotions

Bill’s have over 85 restaurants across the UK, each with different requirements for promotions.

We came up with a way to unify their promotions by designing a series of vouchers which were differentiated by their colour and border. 

This resulted in it being significantly easier for Bill’s to roll out promotions and adapt quickly to each restaurant’s individual needs.

Studio Noel Bills Restaurants Campaign Vouchers 01