Designing for a well-loved restaurant chain
Bill’s has over 85 restaurants across the UK, since 2015 Studio Noel have been working closely with them to complete over 250 projects including packaging, adverts, campaigns, signage, email newsletters, internal communications, website graphics and an app.
We've helped them to raise their brands profile when they move into a new neighbourhood, build loyalty with their customer and communicate their values.
Here’s a selection of projects we’ve designed for Bill’s.
Delivering an identity for a new takeaway service
We were tasked with creating the identity and packaging for Bill’s new takeaway service.
We created a lockup with the main brand logo to push the service to the forefront. Bold typography and a limited colour palette were used to create an impactful identity.
The design went across items such as their fries bag, burger box, soup container, paper bag, swing tags, menus, e-newsletters and promotional cards.
Creativepool Annual 2017 Shortlisted – Bill's Restaurants, takeaway packaging
Fresh thinking for a spring campaign
Bill’s asked us to come up with a campaign to celebrate the launch of their new Spring menu.
Working closely with the team at Bill’s we designed and art-directed a campaign that bought the key ingredients of the menu to the forefront.
Photographs featuring key ingredients and Spring flowers were combined with playful and elegant typography to create a vibrant campaign that reflected Bill’s passion for great seasonal food.
A fun and engaging promotional campaign for Bonfire Night
Bill’s wanted an exciting way to promote an offer for Bonfire Night in the Metro newspaper. We worked with the team at Bill's and the illustrator Georgina Luck to create a rich and colourful firework themed advert to entice customers into the restaurant.
Commissioning a series of playful childrens colouring sheets
We comissioned and art-directed Lorna Scobie to illustrate a series of scenes to be used as childrens colouring sheets for the restaurant.
The scenes included founder Bill Collison outside the first Bill’s in Lewes, him eating a burger at the restaurant, a Bill’s breakfast and seasonal fruit and veg.
Enticing customers with a January giveaway
A campaign for Bill’s to entice customers in to the restaurants after the Christmas period. Every day in January, Bill’s gave away treats to their customers via social media and their website.
We developed a campaign look that used woodcut typography in a bold and confident way, reflecting the brand’s contemporary take on vintage style. For the campaign we developed printed and digital material including e-newsletters, website homepage animation and printed collateral.
A flexible design, unifying Bill’s offers and promotions
Bill’s have over 85 restaurants across the UK, each with different requirements for promotions.
We came up with a way to unify their promotions by designing a series of vouchers which were differentiated by their colour and border.
This resulted in it being significantly easier for Bill’s to roll out promotions and adapt quickly to each restaurant’s individual needs.