Bill’​s Restaurants

Fresh thinking for a spring campaign

Bill’s asked us to come up with a campaign to celebrate the launch of their new spring menu. 

Working closely with the team at Bill’s we designed and art-directed a campaign that bought the key ingredients of the menu to the forefront. 

Photographs featuring key ingredients and spring flowers were combined with playful and elegant typography to create a vibrant campaign that reflected Bill’s passion for great seasonal food.

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Bill’s wanted to create a lock-up for their new offering, Good Food Fast, a range of dishes for when customers are in a hurry. We designed an unravelling banner to hold the text and reflect the speedy nature of the service.

Campaign photography: Irene Yap

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Bill’s Restaurant

A fun and engaging promotional campaign for Bonfire Night

Bill’s wanted an exciting way to promote an offer for Bonfire Night in the Metro newspaper. We worked with the team at Bill's and the illustrator Georgina Luck to create a rich and colourful firework themed advert to entice customers into the restaurant. 

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Bill’s Restaurants

Enticing customers with a January giveaway

A campaign for Bill’s to entice customers in to the restaurants after the Christmas period. Every day in January, Bill’s gave away treats to their customers via social media and their website. 

We developed a campaign look that used woodcut typography in a bold and confident way, reflecting the brand’s contemporary take on vintage style. For the campaign we developed printed and digital material including e-newsletters, website homepage animation and printed collateral.

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Bill’s Restaurants

A flexible design, unifying Bill’s offers and promotions

Bill’s have over 70 restaurants across the UK, each with different requirements for promotions.

We came up with a way to unify their promotions by designing a series of vouchers which were differentiated by their colour and border. 

This resulted in it being a lot easier for Bill’s to roll out promotions and adapt quickly to each restaurant’s individual needs.

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